Effective date: May 7, 2026
Ridgeway Financial Services (“Ridgeway”, “RFS”, “we”, “our”, “us”) operates this website at https://www.ridgewayfs.com. This privacy policy explains what information we collect through the website, how we use it, and the choices available to visitors.
Information We Collect
Information you provide. When you submit a form on our website, schedule a consultation, or contact us directly, we collect the information you choose to provide. This typically includes name, email address, phone number, company name, and any details you include about your inquiry.
Information collected automatically. When you visit our website, we and our service providers automatically collect technical information including IP address, browser type, device type, pages visited, time spent on the site, referring URL, and cookies or similar identifiers. This information helps us understand how visitors use the website and improve our services.
Information from interactive tools. When you use a tool on our website, such as our cost estimators or readiness assessments, the answers you submit are processed to generate a result. The information you enter is transmitted to our hosting provider and to OpenAI, which we use to generate qualitative output. We do not intentionally add interactive tool submissions to our client database unless you separately submit a contact form or request follow-up. However, tool submissions may be temporarily processed or stored by our website hosting provider, website infrastructure, OpenAI, or related service providers for operational, security, debugging, or abuse-monitoring purposes.
Please do not submit sensitive information through public website forms or tools. This includes Social Security numbers, tax identification numbers, bank account numbers, wallet private keys, seed phrases, passwords, confidential client records, or other highly sensitive information. If we need sensitive documents, we will provide a more appropriate method for secure transmission.
How We Use Your Information
We use the information we collect to respond to your inquiries and evaluate whether we can help with your situation, to operate and improve our website, to measure the performance of our marketing efforts, and to comply with our legal obligations.
We do not sell your personal information.
Third Parties That Help Us Operate the Website
We use the following service providers. They may collect information through cookies, pixels, or similar technologies when you visit our website:
- Google Analytics 4 (Google LLC) for website analytics
- Google Ads (Google LLC) for advertising performance measurement
- Google Tag Manager (Google LLC) for managing the tags above
- Microsoft Clarity (Microsoft Corporation) for understanding how visitors interact with the website, including session recordings and heatmaps
- Bing UET (Microsoft Corporation) for advertising performance measurement
- OpenAI (OpenAI, L.L.C.) for generating qualitative output from our interactive tools
Each of these providers operates under its own privacy policy. We may use these tools to understand website traffic, measure advertising performance, and show or measure ads, including for targeted advertising purposes. We use Microsoft Clarity and similar tools with masking and privacy settings intended to reduce the capture of sensitive form input. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. You can opt out of personalized advertising at https://adssettings.google.com and https://choice.microsoft.com.
Other Situations Where We May Disclose Information
In addition to the service providers described above, we may disclose information when reasonably necessary to comply with a subpoena, court order, or other legal process; to protect our rights, property, or safety, or that of our clients or others; to investigate or prevent fraud or security incidents; in connection with a merger, acquisition, financing, or sale of all or part of our business; or with your consent.
Cookies and Tracking
Our website uses cookies and similar technologies for analytics, advertising, and basic site functionality. Most browsers allow you to control cookies through their settings. Disabling cookies may affect how the website functions. Some of the third parties listed above may collect information about your activities across other websites and applications over time.
Do Not Track
Some browsers offer a Do Not Track signal. Our website does not currently respond to Do Not Track signals because no consistent industry standard for honoring these signals has been adopted.
Sensitive Data
We do not sell sensitive personal data as that term is used under the Texas Data Privacy and Security Act or similar state laws.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, maintaining business records, improving the website, complying with legal obligations, resolving disputes, and protecting our rights. Retention periods may vary based on the type of information and the reason it was collected.
Your Choices
If you would like to access, correct, or delete information you have provided to us, please contact us through our contact form at https://www.ridgewayfs.com/contact-us/. We will respond within a reasonable time.
You may also opt out of receiving marketing emails from us by following the unsubscribe instructions in those emails.
Data Security
We use reasonable administrative, technical, and physical measures to protect the information we collect. No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
Children
Our website and services are intended for business and professional users and are not directed to children or teenagers under 18. We do not knowingly collect personal information from minors.
Changes to This Policy
We may update this privacy policy from time to time. When we do, we will revise the effective date at the top of this page. Significant changes will be reflected promptly so the information remains accurate.
Contact
If you have questions about this privacy policy or our privacy practices, please contact us through our contact form at https://www.ridgewayfs.com/contact-us/.
Ridgeway Financial Services is a brand name of Ridgeway FS LLC, a Texas limited liability company.